According to IAB UK: Online Advertising expenditure grew 4.6% to reach £1.7 billion in the first 6 months of 2009, overtaking TV for the first time.

63% of this online expenditure was on paid earch (Google Adwords et al). Which is viewed by many advertisers as “recession friendly”, leading it to grow 12% from the same period in 2008.

In the UK 23% of advertising expenditure goes online.

The European average is approx 11%.

Last like figure for Ireland is from 2007 when a whopping 3% of advertising expenditure went online. Let’s pick up the slack Ireland!

For info on our Google Adwords PPC services click here.

For info on our Search Engine Optimisation (SEO) services click here.

This entry was posted on Friday, October 9th, 2009 at 13:11 and is filed under Marketing Mix, Offline Advertising, Online Advertising. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.