What on Neptunes Nineth moon is it:
While your Adwords campaign will tell you which of your existing keywords are triggering your ads, the Search Query Report (found in the reports section of your Adwords account) will tell you exactly what the user was actually searching when they saw your ad!
Why it’s great:
- Saves you budget by enabling you to add negative keywords and weed out irrelevant clicks (i.e you might be advertising “The Hilton Hotel Swimming Pool” but dont want to see “Paris Hilton Swim Suit” searches ruining your CTR and bringing costly irrelevant traffic).
- Increases relevant traffic by highlighting profitable keywords you are missing out on (believe it or not, misspellings can be really profitable, we have a credit control client who generates a lot of enquiries for the search term “dept collector”).
- Increases your Quality Score (free money!) by introducing exact match keywords where you previously had inexact broad match keywords which infrequently trigger your ads.
- It gives you a real insight into what people are thinking when they search for you.
Recent Developments:
- Google recently expanded the scope of broad match keywords. If your ads are showing for a wider range of keywords you need to manage your visibility carefully.
- The Search Query Tool itself is becoming more efficient. 3 months ago if you ran a report in the Keyword column you would often see “147 other search queries” which was a pain in the arse. The appearance of this ….. other queries has been minimised making the tool much more effective.
All in all a great tool! You will be amazed by the amount of different search queries that brought traffic ot your site, and there are some fascinating insights into what your potential customers are searching for!
For information on our Google Adwords Services click here.
